Saanjay Sethi of Leapfrog Publishing Consultants -Coffee Table Books and Custom Publishing

Custom Publishing in India: Saanjay Sethi, Part II ep 47

In this part II of the interview with Saanjay Sethi, we talk about Custom Publishing in India. Saanjay is the Co-Founder and CEO of Matrix Publishing Group, we talk about Guestwriting, Translations of Books, books in Regional languages of India, and Coffee Table Books. He also talks about custom publishing, what it means in the Indian context and reception to the idea by the traditional publishers.

Listen to Saanjay’s Interview where he talks about Custom Publishing

Saanjay Sethi is a veteran in India’s book publishing industry with over three decades of experience in in Publishing, Media, Broadcasting and Education. He has worked with Wolters Kluwer, Macmillan Publishers, Sony Entertainment, Times of India Group, Addison Wesley and McGraw-Hill. He founded Matrix Publishing Group in 2010, and followed it up with Roots and Shoots, a Limited Edition, Luxury and Coffee Table imprint. His other entrepreneurial venture includes Leapfrog Publishing Consultants. He is a mentor, speaker and a visiting lecturer at business schools. Our guest received his bachelor’s degree in Publishing from Delhi University where was a recipient of the National Scholarship from Government of India during his undergraduate degree days, and he received the Chancellor’s Medal for his post graduate studies.

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